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We're a boutique performance marketing consultancy with a unique edge. We've been in your shoes before & scaled our own brand to £3m+ in revenue with our own money. Now we do the same for eCommerce brands looking to push to the next level via Meta and Google. Built and run personally by an ex-Googler who has consulted on $200M+ in ad spend.
Every one of these came from our same winning approach; understand the economics first, test with intent, then scale what's working.
Most consultants have read about scaling. Eoghan has done it multiple times over: once with his own brand and multiples over at Google consulting the UK's largest brands.
With 2.5 years experience consulting at and for Google on the UK's largest brands. Through developing and implementing a profit first growth approach through Shopping, Search and Performance Max built around the clients unique margins, not the blanket approach a traditional Meta/Google-first agency guesses at them.
What started as a Packing Cubes brand has grown and scaled in a full travel brand across the Ireland, UK & USA through Meta, Google & Klavyio. With an in depth understanding of supply chain management, cash flow management, inventory management, unit economics and the pain of scaling through lived experience, not theorised. Every strategy we recommend has been tested here first with real money.
Eoghan isn't just a Meta ads consultant he's a partner who truly cares about your business's success and goes above and beyond on every occasion where he believes he can add value. We've been working together for a year now and with his help we've consistently exceeded every single unrealistic target we've set. Not only is he a delight to work with but I'm confident we can achieve any crazy revenue number we set our minds to. No words are enough to praise him!
Every retainer is a flat monthly fee, never a percentage of spend. Where you start depends on where your business actually is.
One channel, built and run by Eoghan. Whether that's unlocking your audience via Meta or through using Google as your customer acquisition engine we'll work with you entirely around where each £ can be most profitably spent for your business.
Both platforms run as one coordinated acquisition engine, with cross-channel attribution and a single profit model. This is where most brands end up once one channel is working.
One-off, fixed-scope projects. A 6-week Klaviyo coaching sprint, or a CRO and tracking foundations sprint for younger brands that need conversion rate fixed before ads make sense.
Most agencies run your ads and send you a report. We run your ads with you. Every call is part strategy, part coaching, so you understand why we're doing what we're doing, not just what the numbers say.
Not a performance readout. We walk through the decisions, the tests and the reasoning so the strategy makes sense to you.
We optimise for your margin goals and real business outcomes. Platform ROAS is an input, not the goal.
Never a percentage of spend. Our incentive is your profitability, not getting you to spend more.
You work with Eoghan with direct WhatsApp access. No junior account managers, no summaries written by someone who didn't touch the account.
I treat every client like I'm coaching you through the account. If you can't explain the strategy back to me & understand what we've done I haven't done my job. My goal is that you understand your growth engine well enough to own without me.
We keep the client base small on purpose.
30 minutes. We'll look at your numbers, talk through how we'd approach your brand, and see how we work together. No deck, no pressure.
Book a 30min callOne platform or both, run end to end by someone who has taken his own brand from £0 to £3M+ in under three years, and who coaches you through every decision along the way.
Flat monthly fee, never a percentage of spend. Each client receives the same depth of strategy and coaching on either package.
| What's included | Meta or GoogleFully managed, one platform | Meta + GoogleFully managed, both platforms |
|---|---|---|
| Strategy and management | ||
| Platforms managedFully managed by Eoghan: strategy, build, testing, optimisation and scaling. No handoff. | 1 platform | Both |
| Full paid media strategyBuilt around your margins and break-even, not just platform-reported ROAS. | ||
| In-depth unit economics analysisBlended COGS, fulfilment, AOV, repeat rate: the true break-even of your business so every pound spent is profitable and nobody is firing blind. | ||
| Scaling strategyWhen to push, when to hold, and where the next pound of budget is most profitable. | ||
| Coaching and access | ||
| Weekly strategy callNot a readout. What's working, what isn't, and why, so you understand the account as well as we do. | ||
| Creative coaching on every callHow to build better ads: hooks, angles, formats, what to test next. | ||
| Additional callsAn additional call each month for deeper platform-by-platform work. | ||
| WhatsApp or Slack accessDirect line to Eoghan, Monday to Friday. | ||
| Platform specifics | ||
| Meta persona-based testing systemResearch, audience insight and creative testing to find and scale winning personas. | If Meta | |
| Google keyword research, brand defence and Merchant Centre optimisationShopping, Search and PMax built the way they're taught inside Google. | If Google | |
| One profit picture across both platformsMeta says 3x, Google says 5x, neither is the truth. We measure total revenue against total spend and your real break-even, so you know what all your ad money is returning. | ||
Boutique, one-off builds with coaching baked in, so you own the result and can run it yourself afterwards.
Turn your list into a consistent revenue engine, and learn how to keep it that way. We build it with you, not for you.
For younger brands that need conversion rate, tracking and attribution fixed before paid ads make sense. Scaling into a leaky site is the fastest way to burn budget.
That's what the call is for. We'll look at where you are and tell you honestly where we'd start.
Book a 30min callEvery result here came from the same approach: understand the unit economics, build the right strategy, test systematically, and scale what works.
This founder had spent thousands on "Meta ad gurus" and was generating £500–£1k a month with little to show for it. We started with the unit economics: what's the real break-even, and how do we scale while staying profitable as we find the right messaging? Then we tested hard across personas, angles and creative until something resonated, and scaled it with intent.
Twelve months in, the brand has done £221k in sales against £4.4k in the same period the year before. August 2026 was their biggest month yet at £48.5k, and every month since May has been a new record.
When this client came onboard in March 2025 they were doing around £10-11k a month and had been for a while, the classic plateau where the ads sort of work but nothing moves the needle. We started with unit costs and margin and rebuilt Meta around a persona-based testing system. Then when it was time to scale & push harder we opened Google (Shopping, Search, brand defence) to capture the excess demand Meta was creating while scaling further via their categories search trends.
This UK brand arrived in late May 2025 having already underperformed through their peak season, down 22% year to date with limited runway to recover. A combined paid media and Klaviyo strategy completely reversed the trajectory. They finished the year up 14% at £336k in revenue on a 4.47x return on ad spend.
This brand wanted to understand their list and build a proper email strategy. During the 6-week Klaviyo sprint, Klaviyo-attributed revenue grew to 67.48% of total revenue, a 126% increase in email revenue. Total brand revenue grew 112% in the same period.
Eoghan isn't just a Meta ads consultant — he's a partner who truly cares about your business's success and goes above and beyond on every occasion where he believes he can add value. We've been working together for a year now and with his help we've consistently exceeded every single unrealistic target we've set. Not only is he a delight to work with but I'm confident we can achieve any crazy revenue number we set our minds to. No words are enough to praise him!
30 minutes to look at your numbers and see whether our approach fits the way you want to grow.
Book a 30min callCanoe was founded by Eoghan McLoughlin: a performance marketer who spent years inside Google consulting on $200M+ in ad spend for the UK's largest brands, generated $45M+ in revenue for DTC brands agency-side, then built his own eCommerce brand, ciúb, to £3M+ on Meta and Google. He still builds and runs every client account himself. Canoe was born out of a challenge: could the thinking that scaled ciúb be applied to other brands? The answer was yes, but only if every strategy starts from that brand's own unit economics. There's no universal 3x, and anyone who's run a business knows it.
Consulting on over $200M in advertising across some of the UK's biggest advertisers. This is where the profit-first approach was formed: building holistic paid media strategies at enterprise scale, with attribution modelling and full-funnel growth planning rather than channel-by-channel optimisation.
Running Meta acquisition across multiple DTC brands at once: creative testing systems, scaling strategy, and a working understanding of how attribution behaves (and misbehaves) across channels.
ciúb started as a Packing Cube brand built and scaled across the Ireland, the UK & USA: £3M+ revenue, 75,000+ customers and 4,500+ five-star reviews. It also meant living the hard parts.. supply chain, logistics, cash flow, inventory, unit economics and the pain of scaling. Every strategy Canoe recommends has been tested on ciúb first, with real money and real consequences.
Flat retainers, founder-level involvement, and a way of working where clients learn the strategy rather than just receive it. Every client so far has come from another client.
Every bid structure, creative test and email sequence we recommend has been validated there first.
When we talk about break-even ROAS, we know ours.
30 minutes, no deck, no pressure. Just an honest look at your brand and whether we'd work well together.
Book a 30min callRevenue, margins, what you've tried, what's worked and what hasn't. No judgement, just the real picture.
We'll talk through where we'd start and why, so you get a feel for the thinking before you commit to anything.
Our calls are part strategy, part coaching. You'll be in the account with us, learning the why behind every decision. This call is where we both check that suits you.
If we can help, we'll follow up with a proposal and pricing. If we can't, we'll tell you who might.